San Francisco-based book publisher Hardy Marks Publications creates books about tattoos and tattoo history….many written by tattoo hero Don Ed Hardy. Bill Russell Design built an elegant, one-page eCommerce site so they can sell books worldwide using the Shopify platform. The client wanted an ease-of-use purchase, payment and distribution system, so integrating two key applications, Shipping Easy and Endicia provided that solution. Their need to increase outreach to their subscriber base by use of a newsletter sign-up feature required MailChimp. Embedding well-researched SEO is critical. Have a look at HardyMarks.com